Sökning: "Joacim Björk Andersson"

Hittade 1 uppsats innehållade orden Joacim Björk Andersson.

  1. 1. Den Onde, Den Gode, Den Sminkade ...och de tre små strategierna

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Joacim Björk Andersson; Natalie Raderius; [2014]
    Nyckelord :Sustainability; Multinational Corporation MNC ; Globalization; Discourse; Discourse analysis; Social Sciences;

    Sammanfattning : Sustainability is frequently communicated throughout the society as it’s perceived to represent something positive and desirable. Sustainable actions are supposed to serve for the good of society but the fact that the term is difficult to comprehend is problematic. LÄS MER