Sökning: "Joakim Bålfors"
Hittade 1 uppsats innehållade orden Joakim Bålfors.
1. The Power of B2B Brands : A case study of how B2B companies in the forest industry can communicate sustainability through their Brand
Uppsats för yrkesexamina på grundnivå, Umeå universitet/FöretagsekonomiSammanfattning : Today’s B2B companies operate in a global business world that is characterised by product homogenisation and intense competition. Finding sources for differentiation and consequently competitive advantage is a concern that no company with a long-term horizon can ignore. LÄS MER
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