Sökning: "Joakim Bålfors"

Hittade 1 uppsats innehållade orden Joakim Bålfors.

  1. 1. The Power of B2B Brands : A case study of how B2B companies in the forest industry can communicate sustainability through their Brand

    Uppsats för yrkesexamina på grundnivå, Umeå universitet/Företagsekonomi

    Författare :Joakim Bålfors; Johan Ståhlspets; [2016]
    Nyckelord :marketing; brand management; sustainability; marketing communication; marknadsföring; varumärke; hållbarhet; marknadskommunikation;

    Sammanfattning : Today’s B2B companies operate in a global business world that is characterised by product homogenisation and intense competition. Finding sources for differentiation and consequently competitive advantage is a concern that no company with a long-term horizon can ignore. LÄS MER