Sökning: "Joakim Jörgensen"

Hittade 2 uppsatser innehållade orden Joakim Jörgensen.

1. 1. Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mathias Guselin; Sebastian Johansson; Joakim Jörgensen; [2016]
   Nyckelord :Brand equity; e-recruitment; brand awareness; brand association; perceived quality; brand loyalty;

   Sammanfattning : Background: Internet has brought radical changes in the recruitment industry where individuals are increasingly turning to the Internet when seeking jobs. The increased use of e-recruitment is partly because it is considered to be the most effective way to reach the target group of applicants, and partly because of the cost savings and competitive pressure in the market. LÄS MER

3. 2. E-loyalty: A quantitative study in a high involvement market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ruben Grönevik; Joakim Jörgensen; Pontus Sandberg; [2015]
   Nyckelord :;

   Sammanfattning : Purpose: The purpose of this study is to explain the relationship between e-satisfaction and eloyalty, the relationship between e-trust and e-loyalty, as well as the relationship between convenience and e-loyalty in a high involvement market. Hypotheses: H1: E-satisfaction is positively related to e-loyalty in a high involvement market. LÄS MER