Sökning: "Joanda Svenheden"

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  1. 1. Platform Thinking Strategic principles for orchestrating innovation ecosystems in the digital economy

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Erik Leijon; Joanda Svenheden; [2016-10-14]
    Nyckelord :;

    Sammanfattning : In the digital economy incumbent firms act in increasingly networked environments referred to in this study as innovation ecosystems. To thrive in this new business landscape incumbent firms must employ new innovation strategies and we suggest that incumbents should adopt ‘platform thinking’ to orchestrate their innovation ecosystem. LÄS MER