Sökning: "Joceline Lu"
Hittade 2 uppsatser innehållade orden Joceline Lu.
1. The Interplay between Management Controls Systems and Organizational Learning in IT Startups
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : The role of management control systems (MCS) in relation to company performance and learning has long been a debated issue (Davis et. al, 2009). Research regarding the recursive relationship of management control systems and organizational learning has been conducted in established companies (Kloot, 1997). LÄS MER
2. Mer är bättre än mindre - En fyrdimensionell undersökning om kampanjmaterials påverkan på butiksmiljön
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The purpose of this study is to investigate the effect of using more promotion material to enhance the in-store communication of sales promotion. In the retail industry today the research regarding the benefits from using various in-store promotion materials is limited, thus this study was carried out to bring clarity to this subject. LÄS MER