Sökning: "Johan Brishammar"

Hittade 3 uppsatser innehållade orden Johan Brishammar.

1. 1. NBA: Dribbling Through Politics

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johan Brishammar; Pernilla Eriksson; Jakob Ferenius; [2021]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johan Brishammar; Pernilla Eriksson; [2021]
   Nyckelord :Consumer behaviour; Brand stereotypes; Brand perception; Brand emotions; Perceived consumer value; Consumers need for uniqueness; Corporate brands.; Business and Economics;

   Sammanfattning : The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. LÄS MER

4. 3. Hur varumärket påverkar ansvar vid en produktåterkallning - en kvalitativ studie

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johan Brishammar; Andreas Björklund; Jakob Hansén; [2017]
   Nyckelord :Associations; Brand equity; Associationer Product recalls; BMW; Volvo; Attribution theory; Varumärkeskapital; Produktåterkallning; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to expand and deepen the knowledge of how companies Brand equity and Brand associations influence customer reactions on product recalls. Methodology: A qualitative study with hermeneutic-phenomenological approach has been implemented. LÄS MER