Sökning: "Johan Brishammar"
Hittade 3 uppsatser innehållade orden Johan Brishammar.
1. NBA: Dribbling Through Politics
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. LÄS MER
3. Hur varumärket påverkar ansvar vid en produktåterkallning - en kvalitativ studie
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this study is to expand and deepen the knowledge of how companies Brand equity and Brand associations influence customer reactions on product recalls. Methodology: A qualitative study with hermeneutic-phenomenological approach has been implemented. LÄS MER