Sökning: "Johan Girell"

Hittade 2 uppsatser innehållade orden Johan Girell.

1. 1. Use The Right Music - A quantitative study of how Popular and Up-and-Coming music can affect the perception of a brand

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :John Bergström; Johan Girell; [2014]
   Nyckelord :Popular Music; Up-and-Coming Music; Likeability; Brand Perception; Congruence;

   Sammanfattning : The use of music in commercials has often been an aid in order to make customers experience the brand more positively. What have not been fully investigated are the different uses of hit list music, Popular music, and the so-called Up-and-Coming music, music that has not yet reached the hit lists. LÄS MER

3. 2. Att smöra för EMV kan smälta kategorin

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Johan Girell; Erik Ohlsson; [2012]
   Nyckelord :Private Label; Category Management; Opportunism; Shelf Space Management; Retail Strategy;

   Sammanfattning : Private labels have been increasing a lot during the last 30 years. The reason is great margins and it also works as an aid to build a store's brand. The problem is that private labels take market shares from national brands. LÄS MER