Sökning: "Johan Rexmyr"
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1. Customer's perception of Neuro-Linguistic Programming (NLP) techniques in sales communication
Kandidat-uppsats,Sammanfattning : Brick and -mortar stores and its sales personnel have gained incomparable competition when it comes to influencing customers purchase intentions after internet provided customers with online shopping and indefinite access to product knowledge. However, we now value human interaction more, but are the trust towards the traditional salesperson increasingly questioned? Have the times arrived for a focus shift in current sales communication praxis from strictly informative to holistic interpersonal interactions? An approach that claims itself a guru in human interaction is Neuro-Linguistic Programming (NLP) which contains instructions to finding people's preferred way of communicating and how we can use those insights to influence others and ourselves at subconscious levels. LÄS MER
