Sökning: "Johan Tomsfelt"

Hittade 1 uppsats innehållade orden Johan Tomsfelt.

  1. 1. A study about e-loyalty using the Bagozzi framework

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Louise Åberg; Tam Pham; Johan Tomsfelt; [2013]
    Nyckelord :E-commerce; E-loyalty; Bagozzi Framework;

    Sammanfattning : Purpose - The aim of this study is to explain two relationships: between e-loyalty and the emotional responses (e-trust and e-satisfaction) and between these emotional response and the appraisals (e-service quality and e-reputation). Method – The quantitative approach and survey method were used in this study. LÄS MER