Sökning: "Johan Von Stockenström"

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  1. 1. Extend Bong Ljungdahl's current e-commerce. Encompass the B2C & SME market channel

    M1-uppsats, Lunds universitet/Teknisk logistik

    Författare :Alexander Ekdahl; Johan von Stockenström; [2010]
    Nyckelord :Key words: E-commerce; distribution channels; Business-to-Consumer B2C via intermediaries; Business-to-Business Large Enterprises B2B LE ; Business-to-Consumer Small Medium Enterprises B2C SME ; channel conflicts; framework; online marketing; Internet visibility; Technology and Engineering;

    Sammanfattning : Purpose: Today, more and more people use the Internet for gathering information and for shopping. This means that the Internet visibility has become more important. Hence, the main purpose of this master thesis is to deliver a solution for Bong Ljungdahl AB’s e-commerce expansion towards private customers and Small Medium Enterprises. LÄS MER