Sökning: "Johanna Öjeling"

Hittade 1 uppsats innehållade orden Johanna Öjeling.

  1. 1. Digital inbound marketing as an approach to scale up B2B sales

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Maja Sölve; Johanna Öjeling; [2017]
    Nyckelord :B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Sammanfattning : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. LÄS MER