Sökning: "Johanna Öjeling"
Hittade 1 uppsats innehållade orden Johanna Öjeling.
1. Digital inbound marketing as an approach to scale up B2B sales
M1-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. LÄS MER
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