Sökning: "Johanna Bardeman"

Hittade 2 uppsatser innehållade orden Johanna Bardeman.

1. 1. Sustainable retailing - In-store display of ecological products

   Master-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Johanna Bardeman; Emelie Winroth; [2015]
   Nyckelord :In-store marketing; product displays; consumer behavior; ecological products; market driving retailers; consumer information;

   Sammanfattning : In what ways can retailers influence consumers to purchase more ecological food products by using product displays? The purpose of this paper is to investigate and create a better understanding of in what ways retailers can influence consumers to buy more ecological products, by using instore product displays. We have used a qualitative approach were we performed an experiment in-store regarding product displays, and also observed the consumer behavior. LÄS MER

3. 2. It`s all about whom you know : the meaning of networks for small entrepreneurial firms

   Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Johanna Mårtensson Bardeman; Emelie Winroth; [2014]
   Nyckelord :entrepreneur; entrepreneurial firms; networking; formal relationships; informal relationships; relations;

   Sammanfattning : Networking among entrepreneurial firms is a widely researched and debated topic amongst academics; however, there are still research gaps. Most research is based on quantitative studies and researchers have called for more qualitative analysis to gain a deeper understanding in what impact networks have on entrepreneurial firms. LÄS MER