Sökning: "Johanna Beckman Persson"

Hittade 2 uppsatser innehållade orden Johanna Beckman Persson.

1. 1. Challenges in controlling CSR: A case study of two Swedish companies

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Oskar Wallin Berglin; Johanna Beckman Persson; [2014]
   Nyckelord :CSR; reporting; CSR control; management control; GRI;

   Sammanfattning : The purpose of this study is to provide insight on how companies control Corporate Social Responsibility (CSR) and to shed light on the challenges faced by formal and informal management control of CSR. Few studies investigate CSR control systems and even fewer include both formal and informal controls in doing so. LÄS MER

3. 2. Regler är till för att brytas

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Johanna Beckman Persson; Lisa Grönblad; [2012]
   Nyckelord :Consumer decision heuristics; Evaluation of alternatives; Decision process; Consumer behavior; High effort decision making;

   Sammanfattning : A purchase decision can be seen as a multifaceted context that raises many unanswered questions. Understanding the consumer's evaluation of alternatives is complex and should be studied at a deeper rather than wider scale. LÄS MER