Sökning: "Johanna Bjärevall"

Hittade 1 uppsats innehållade orden Johanna Bjärevall.

  1. 1. IT ALL STARTS FROM WITHIN : A multi-case study on internal branding

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Pauline Thurfjell; Johanna Bjärevall; [2018]
    Nyckelord :Internal Branding; Internal Communication; Living the Brand; Brand Commitment;

    Sammanfattning : Branding is a widely researched and discussed area, but the focus tends to be aimed towards business-to-consumer (B2C) companies rather than business-to-business settings (B2B). Brands per se used to be seen as the visuals belonging to an organization, but there has been a shift in meanings and it now includes perceptions and recognition of a brand - both internally and externally. LÄS MER