Sökning: "Johanna Centerblad"

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  1. 1. Konsumenters emotionella reaktion till reklamannonser

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ebba Petersson; Matilda Nilsson; Johanna Centerblad; [2018]
    Nyckelord :Stereotypical advertising; Emotional response; Emotional Quotient Scale; Male and female consumers; Survey; Business and Economics;

    Sammanfattning : Title: Konsumenters emotionella reaktion till reklamannonser Seminar date: 1st of June 2018 Course: FEKH29, Bachelor Degree Project in Marketing Undergraduate level, 15 credits Authors: Johanna Centerblad, Matilda Nilsson, Ebba Petersson Advisor: Clara Gustafsson Key words: Stereotypical advertising, Emotional response, Emotional Quotient Scale, Male and female consumers, Survey Purpose: The purpose of this thesis is to examine male- and female consumers emotional response to stereotypical and none stereotypical depictions of men and women in advertising. Methodology: A deductive study and quantitative research method, with positivism as a theory of knowledge. LÄS MER