Sökning: "Johanna Centerblad"
Hittade 1 uppsats innehållade orden Johanna Centerblad.
1. Konsumenters emotionella reaktion till reklamannonser
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Konsumenters emotionella reaktion till reklamannonser Seminar date: 1st of June 2018 Course: FEKH29, Bachelor Degree Project in Marketing Undergraduate level, 15 credits Authors: Johanna Centerblad, Matilda Nilsson, Ebba Petersson Advisor: Clara Gustafsson Key words: Stereotypical advertising, Emotional response, Emotional Quotient Scale, Male and female consumers, Survey Purpose: The purpose of this thesis is to examine male- and female consumers emotional response to stereotypical and none stereotypical depictions of men and women in advertising. Methodology: A deductive study and quantitative research method, with positivism as a theory of knowledge. LÄS MER