Sökning: "Johanna Eck"

Hittade 2 uppsatser innehållade orden Johanna Eck.

1. 1. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Johanna Eck; Sofie Johansson; [2020]
   Nyckelord :B2B; business-to-business; marketing; social media; TAM; Technology Acceptance Model;

   Sammanfattning : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. LÄS MER

3. 2. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Sofie Johansson; Johanna Eck; [2020]
   Nyckelord :B2B; Business-to-business; Marketing; Social Media; Technology Acceptance Model; TAM;

   Sammanfattning : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. LÄS MER