Sökning: "Johanna Höijer"
Hittade 1 uppsats innehållade orden Johanna Höijer.
1. Raising the Pulse: The effect of image interactive technology on customer pleasure and arousal in physical retail stores
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The importance of our research is based in the perspective that the hedonic components of the shopping experience are vital to the continued competitive success of brick-and-mortar stores. With the increasing availability of new forms of technology and increasingly technologically savvy customers, the application of technology to retail settings can offer a means for innovative advancement. LÄS MER
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