Sökning: "Johanna Höijer"

Hittade 1 uppsats innehållade orden Johanna Höijer.

  1. 1. Raising the Pulse: The effect of image interactive technology on customer pleasure and arousal in physical retail stores

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Johanna Höijer; Misty Rawls; [2014-12-05]
    Nyckelord :Hedonic Experience; Hedonic Consumption; Image Interactive Technology IIT ; RFID; QR codes; Psychophysiological Measures; Pleasure; Arousal;

    Sammanfattning : The importance of our research is based in the perspective that the hedonic components of the shopping experience are vital to the continued competitive success of brick-and-mortar stores. With the increasing availability of new forms of technology and increasingly technologically savvy customers, the application of technology to retail settings can offer a means for innovative advancement. LÄS MER