Sökning: "Johanna Melnyk"

Hittade 2 uppsatser innehållade orden Johanna Melnyk.

1. 1. Simulating Employee Presence in Store Environments: A quantitative study investigating the possibilities of simulating mere employee presence in retail settings.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Helene Kruse; Johanna Melnyk; [2015]
   Nyckelord :mere presence; employee presence; simulation; customer satisfaction; customer pleasure;

   Sammanfattning : Research shows that employee mere presence is of greater importance than may have previously realized. The purpose of this thesis is to investigate whether it is possible to simulate employee mere presence in a retail setting. LÄS MER

3. 2. Du är vad du inreder - En kvantitativ studie om inredning i bostadsannonsers påverkan på köpintresse

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Douglas Berglund; Johanna Melnyk; [2014]
   Nyckelord :Housing advertisements; Social identity; Product personality; Self-image; Interior;

   Sammanfattning : The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. LÄS MER