Sökning: "Johanna Näsholm"

Hittade 2 uppsatser innehållade orden Johanna Näsholm.

1. 1. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Johanna Näsholm Johansen; Noor Al Amin; [2018]
   Nyckelord :CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

   Sammanfattning : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. LÄS MER

3. 2. "Friends With Benefits" : Facebook som PR-verktyg

   Kandidat-uppsats, Mittuniversitetet; Institutionen för informationsteknologi och medier

   Författare :Johanna Näsholm; Jessica Uppling; [2011]
   Nyckelord :Sociala medier; Public Relations; Strategisk kommunikation;

   Sammanfattning : .... LÄS MER