Sökning: "Johanna Russo"

Hittade 2 uppsatser innehållade orden Johanna Russo.

  1. 1. Bank Challenges – The Impact of Influential Stakeholders and a Dynamic Environment

    Magister-uppsats, Akademin för ekonomi, samhälle och teknik

    Författare :Johanna Russo; Sara Pierre; [2013]
    Nyckelord :;

    Sammanfattning : Title: Bank Challenges – The Impact of Influential Stakeholders and a Dynamic Environment Date: June 5th, 2013 Institute: School of Business, Society and Engineering, Mälardalen University Classification: Master Thesis in Business Administration, 15 ECTS Authors: Sara Pierre and Johanna Russo Tutor: Carl G. Thunman Keywords: Bank, banking sector, stakeholders, financial market, environment, environmental factors, bank activities and change. LÄS MER

  3. 2. Banks' Counteractions against Customers' Online Criticism

    Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Johanna Russo; Sara Pierre; [2012]
    Nyckelord :Bank; customer behavior; social media; dissatisfaction; online complaints; e-WOM; sCRM;

    Sammanfattning : Abstract Title:             Banks’ Counteractions against Customers’ Online Criticism Date:             June 5, 2012 Institution:   School of sustainable development of society and technology, Mälardalen University Level:           Bachelor thesis in business administration, 15 ECTS Authors:       Sara Pierre and Johanna Russo                Tutor:           Carl G. Thunman Keywords:   Banks, social media, dissatisfaction, complaints, customer behavior, sCRM, and e-WOM Purpose:       The purpose of this thesis is to describe and analyze how, where and why customers criticize the banking sector through online platforms, how the banks choose to defend themselves and counter this criticism, and to what extent these complaints may proliferate if not dealt with. LÄS MER