Sökning: "Johanna Sevonius"

Hittade 2 uppsatser innehållade orden Johanna Sevonius.

1. 1. The performance of Nordic buyout-backed IPOs - An empirical study on first-day returns, aftermarket abnormal returns and IPO cyclicality

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Johanna Sevonius; Johan Hertervig; [2014]
   Nyckelord :Nordic buyout-backed IPOs; first-day returns; aftermarket abnormal returns; IPO cyclicality;

   Sammanfattning : Using a sample of 443 Nordic IPOs, consisting of 53 buyout-backed, 70 venture capital-backed and 320 non-sponsored issues from January 1997 to December 2010, this paper investigates the financial performance of buyout-backed IPOs listed on the Nordic stock exchanges. We compare and contrast the first-day returns and aftermarket abnormal returns over a period of three years of buyout-backed IPOs to those of non-sponsored and venture capital-backed. LÄS MER

3. 2. Vanebeteende - Det lojala beteendet?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Johanna Sevonius; Louise Karlsson; [2012]
   Nyckelord :customer loyalty; market entry; incumbents; switching barriers; past purchase behavior;

   Sammanfattning : The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. LÄS MER