Sökning: "Johannes Ahlse"

Hittade 2 uppsatser innehållade orden Johannes Ahlse.

1. 1. From Major to Minor: How Digitalization and Business Models Support the Democratization of the Music Industry

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Johannes Ahlse; Emil Östblom; [2022]
   Nyckelord :Democratization; Business Model; Music Supply Chain; Digitalization; Power-Dependence;

   Sammanfattning : With a long history of oligopolistic practices within the music industry, the major labels have upheld their traditional business model and benefitted from the high barriers of entry of working as an artist. Digital technologies have disrupted the supply chain of music by lowering entry barriers, which has allowed for the new forms of business models to gain a footing within the industry. LÄS MER

3. 2. It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Johannes Ahlse; Felix Nilsson; Nina Sandström; [2020]
   Nyckelord :Viral Marketing; User-generated content; Generation Z; TikTok; Motivation; Uses and Gratification Theory; Challenges;

   Sammanfattning : Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. LÄS MER