Sökning: "Johannes Wackerbarth"

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  1. 1. Understand Complexity or Keep Fishing in the Dark : Generating Revenues as an International New Venture in the German Medtech Industry

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Sebastien Bollue; Johannes Wackerbarth; [2016]
    Nyckelord :International New Venture; Born Global; Market Complexity; Medical Technology; Business Model Innovation; Complexity Dimensions;

    Sammanfattning : International new ventures operate on international level at, or shortly after, their inception. However, many fail to generate revenues due to market complexity and lacking adaptation of the business model to the market. For outsiders, foreign markets are often difficult to understand, which is especially the case in highly regulated markets. LÄS MER