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1. 1. Exploring Value Potential in a Function-Focused Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anna Karlsson; John Blomsterlind; [2009]
   Nyckelord :Management of enterprises; The STACC Value Model; Value Co-Creation; Key Value Factor; Docking Equipment; Blue Ocean Strategy; Axiology; Value of Exchange; Företagsledning; management; Business and Economics;

   Sammanfattning : ABSTRACT Key words: Axiology, Value of Exchange, Blue Ocean Strategy, Docking Equipment, Key Value Factor, Value Co-Creation, The STACC Value Model Issue of Study: In a typical red ocean - an industry with shrinking margins, overcapacity and decreasing demand - Crawford Solutions has the ambition to become what they call a solution provider. The question arises whether there is a potential for value-oriented efforts and whether customers will perceive such a value offer. LÄS MER