Sökning: "John Forsgren"

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  1. 1. Collection and Utilization of Market Information and Customer Insights within New Product Development

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :John Forsgren; Björn Vilhelmsson; [2021]
    Nyckelord :;

    Sammanfattning : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. LÄS MER