Sökning: "John Sönegård"

Hittade 1 uppsats innehållade orden John Sönegård.

  1. 1. Servicelandskap i Dagligvaruhandeln. : Image, lojalitet och relationer.

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Milton Ahlberg; John Sönegård; [2012]
    Nyckelord :;

    Sammanfattning : Abstract The purpose of this study is to clarify and analyze the servicescapes impact on brand image and customer loyalty among general dealers. The research question that we have used in the study is what characterizes the connection between the servicescape and the possibility to maintain and strengthen the customer relation among general dealers. LÄS MER