Sökning: "Jonas Ängerfors"

Hittade 1 uppsats innehållade orden Jonas Ängerfors.

  1. 1. Milking the consumer’s conscience : Consumers’ perception of ecologically and locally produced milk

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Jonas Ängerfors; Sofia Svensson; [2010]
    Nyckelord :Perception; consumer; ecological; local; milk; label; focus groups;

    Sammanfattning : This thesis investigates how consumers perceive ecologically and locally produced milk. Theories on consumer perception are used together with definitions of ecologically and locally produced food. LÄS MER