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1. 1. Risk Preferences of Management Generations

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jonas Gier; Anton Witt; [2019]
   Nyckelord :Risk Preferences; Generation X; Millennials; Generation Z; Risk Attributes; Risk-Taking; Strategic Management; Prospect Theory; Organizational Risk; Decision-making Under Risk; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to examine the risk preferences of current and future management generations and its implications for strategic management. Methodology: A quantitative research strategy has been chosen in order to fulfil the purpose of this study. LÄS MER