Sökning: "Jonas Hammarström"
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6. The Swedish PR Consulting Industry - Development, Structure, and Professionalism
Kandidat-uppsats, Företagsekonomiska institutionenSammanfattning : There has been a rapid expansion of the PR and information industry during the last few years. An expansion like this might lead to structural changes in an industry. The aim of this thesis is to describe a part of this industry, namely the Swedish PR consulting industry, in terms of its development, structure and professionalism. LÄS MER