Sökning: "Jonas Schäfer"
Hittade 1 uppsats innehållade orden Jonas Schäfer.
1. Brands of athletes- The effect of brand personality of athletes on consumers
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose To investigate the effect of an individual celebrity athlete’s personality on the consumer behavior facets of perceived quality and purchase intention. Methodology A quantitative survey with 257 respondents all over the world to deductively test hypotheses. LÄS MER
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