Sökning: "Jonatan Sjölund"

Hittade 1 uppsats innehållade orden Jonatan Sjölund.

  1. 1. “Where are the chopsticks!?”

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Niklas Sjölund; Jonatan Sölve; Nils Hjalmarsson; [2016]
    Nyckelord :Authenticity; adaptation; service marketing; value creation; Chinese culture; consumer insight; Business and Economics;

    Sammanfattning : Abstract Title: “Where are the chopsticks!?” Seminar date: 25th of May 2016 Course: FEKN90: Degree project for Master of Science in Business and Economics, Business management, Master level, 30 ECTS. Authors: Nils Hjalmarsson, Niklas Sjölund, Jonatan Sölve Advisor: Annette Cerne Keywords: Authenticity, adaptation, service marketing, value creation, Chinese culture, consumer insight Purpose: The purpose of this thesis is to explore how authenticity is perceived and valued by consumers in a decontextualized exotic restaurant setting. LÄS MER