Sökning: "Jonathan Danemo"

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  1. 1. How is AI influencing industry competition? : An exploration of online retailing using Porter’s Five Forces Framework

    Kandidat-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Jonathan Danemo; [2018]
    Nyckelord :AI; Industry competition; Porter’s Five Forces; Online retail;

    Sammanfattning : This master thesis critically examines how new technology, AI, is influencing industry competition as viewed through the Porter’s Five Forces Framework for online retailers. It does this through a qualitative inquiry with seven expert interviews and a literature review focused on foundational papers, as well as more recent critiques of the Porter’s Five Forces Framework. LÄS MER