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1. How is AI influencing industry competition? : An exploration of online retailing using Porter’s Five Forces Framework
Kandidat-uppsats, KTH/Industriell Marknadsföring och EntreprenörskapSammanfattning : This master thesis critically examines how new technology, AI, is influencing industry competition as viewed through the Porter’s Five Forces Framework for online retailers. It does this through a qualitative inquiry with seven expert interviews and a literature review focused on foundational papers, as well as more recent critiques of the Porter’s Five Forces Framework. LÄS MER
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