Sökning: "Jonathan Körösi"

Hittade 1 uppsats innehållade orden Jonathan Körösi.

  1. 1. Performance Management i E-handel

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jonathan Körösi; Didrik Falkenberg; [2014]
    Nyckelord :Performance management; Management accounting; E-commerce; Multichannel;

    Sammanfattning : Too much attention has been given to mainstream approaches in performance management and management accounting research, without taking in to account changes in the environment with the rapid growth of online retailing. This paper evaluates how and/or if performance management differs in online contexts by using a conceptual model developed by Ferreira et al (2009). LÄS MER