Sökning: "Jonathan Lindahl"

Hittade 4 uppsatser innehållade orden Jonathan Lindahl.

  1. 1. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Jesper Björling; Elias Lindahl; Jonathan Persson; [2022]
    Nyckelord :Micro consulting enterprises; Content marketing; Acquiring customers; Customer identification; MCE’s Content Marketing Model;

    Sammanfattning : Background:  In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. LÄS MER

  3. 2. En studie kring utvecklingen av en webbapplikation - Presentshoppen

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Robin Bouveng; Marcus Gullbrandson; Paulina Ho; Olof Lagerby; Christoffer Lindahl; Jonathan Lodenius; Henrik Ottosson; Mattias Ramstrand; Jens Wallgren; [2016]
    Nyckelord :webbapplikation; webbshop; present;

    Sammanfattning : This report studies the development of a usable web application for gifts with an engaging buying process, where the customer is given suggestions on gifts based on his preferences. The demand was examined and confirmed by studies which formed the basis for the development of the application. LÄS MER

  4. 3. Enabling and using local communication channels in rural India

    Magister-uppsats, Institutionen för marknadsföring (MF)

    Författare :Jonathan Book; Jesper Lindahl; [2013]
    Nyckelord :BOP; rural India; NGO; local entrepreneurs; awareness; four A s; CSR; Godrej Boyce; First Energy Limited; Hindustan Unilever;

    Sammanfattning : The global population can, based on income per capita be divided into three socioeconomic segments of a pyramid where the bottom segment is labeled: base/bottom of the pyramid (BOP). The BOP market has a collective buying power estimated to five trillion dollar per year. LÄS MER

  5. 4. Antecedents of positive word-of-mouth on social media

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Jonathan Book; Jesper Lindahl; Emanuel Nergård; [2012]
    Nyckelord :quality; interaction; service recovery; satisfaction; word-of-­mouth; word of mouth; WOM; social media; facebook; relationship marketing;

    Sammanfattning : Word-of-mouth is positive or negative communication between customers. Word-of-mouth has been recognized as an effectiveand credible marketing source but stillrecognizedas the least understood marketing strategy. LÄS MER