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  1. 1. Online Market Makers: A study of what they do to reach critical mass

    Master-uppsats, Lunds universitet/CIRCLE

    Författare :Jonathan Vinberg; Jesper Henrikson; [2017]
    Nyckelord :Critical Mass; Online Market Maker; Platform; Multi-Sided Platform; Network Effect; Customer Acquisition; Retention; Viral Growth; Technology and Engineering;

    Sammanfattning : Online market makers bring together two or more distinct different parties to interact and transact with each other. By doing this, they either reduce search costs, shared transaction costs, or both. Reducing search costs reduces asymmetric information among users and makes sampling of candidates easier. LÄS MER