Sökning: "Jonna Vähänen"

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  1. 1. Know it all in the blink of an eye : How to communicate sustainable fashion to generation Z

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ida Jalakas Kihl; Jonna Vähänen; [2018]
    Nyckelord :Fashion marketing; sustainability; generation Z; communication; sustainability marketing;

    Sammanfattning : The fact that the textile industry is concerned with environmental, social, and economic issues has been acknowledged worldwide, both by companies and their different stakeholders. As a result, more and more fashion brands have shown different types of sustainability initiatives, for example by offering sustainable fashion products. LÄS MER