Sökning: "Joonas Saari"

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  1. 1. The Use of Social Media in Sports Marketing : The Case of Nordic Ice Hockey Clubs

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Joonas Saari; Jonna Tuominen; [2016]
    Nyckelord :Sport marketing; Ice hockey; Social media; Segmentation; Relationship marketing; Branding; Social media effectiveness; Facebook; Instagram; Twitter.;

    Sammanfattning : Social media, even though a new phenomenon, has gained much interest in the last decade and has been a frequent topic of researchers. Sport marketing has also been a popular topic in academia, especially in North America. LÄS MER