Sökning: "Jose Alejandro Velez Borbon"
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1. Internet Social Networks as a Source of Brand Innovation: The case of the Swedish Market
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.... LÄS MER
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