Sökning: "Jose Alejandro Velez Borbon"

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  1. 1. Internet Social Networks as a Source of Brand Innovation: The case of the Swedish Market

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gustavo Gomez; Jose Alejandro Velez Borbon; [2007]
    Nyckelord :Internet Social Networks; Brand Innovation; Interactivity; Word of Mouth; Attention Economy; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.... LÄS MER