Sökning: "Josefina Löwgren"

Hittade 1 uppsats innehållade orden Josefina Löwgren.

  1. 1. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

    Kandidat-uppsats, Akademin för ekonomi, samhälle och teknik

    Författare :Josefina Jie Löwgren; [2013]
    Nyckelord :international marketing; internationalization; marketing expansion model in China; entry model; SSAB; business network; the Chinese market; transfer of knowledge within MNC; Hardox Wearparts; franchising; franchises;

    Sammanfattning : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. LÄS MER