Sökning: "Josefine Bonnevier"

Hittade 2 uppsatser innehållade orden Josefine Bonnevier.

  1. 1. A Preference for Preferred: A case study of Ratos' preferred stock issue

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Josefine Bonnevier; Linn Närup Börke; [2014]
    Nyckelord :capital structure; case study; corporate finance; preferred stock;

    Sammanfattning : Our thesis chronicles the events leading up to Ratos' issuance of preferred stock in June 2013, and analyzes the market environment under which the issue took place. The study aims to identify factors that influence the choice to issue preferred stock in a Swedish context. LÄS MER

  2. 2. Is a No Ad the New Ad? A Comparative Study of Consumers' Perceptions of Non-Advertising and Advertising Brands

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Josefine Bonnevier; Andrea Boodh; [2011]
    Nyckelord :signaling effects; third-person effect; creativity; non-advertising brands; communication strategy;

    Sammanfattning : Consumers are today continuously exposed to advertising, which value is increasing to brands. The advertising amount has long been recognized as a major driving force to signaling effects, and thus revenues. However, several brands distinguish themselves by setting their advertising amount to zero. LÄS MER