Sökning: "Josefine Brand"
Visar resultat 1 - 5 av 34 uppsatser innehållade orden Josefine Brand.
1. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. LÄS MER
2. Vilka är spelreglerna utanför plan för fotbollsklubbar, när supportrarna agerar domare? : En jämförande studie av vilka faktorer som utgör det supporterbaserade varumärkesvärdet i stads - och landsbygdsklubbar
Kandidat-uppsats, Högskolan Väst/Institutionen för ekonomi och itSammanfattning : Fotbollssupportrar återkommer till en klubbs matcher även om de senaste resultaten har varit dåliga. Referensgrupper har visat sig kunnat påverka supporterlojaliteten som vidare påverkar ett varumärkes supporterbaserade kapital. LÄS MER
3. Event Marketing : How event marketing may impact a company's brand equity
Kandidat-uppsats,Sammanfattning : .... LÄS MER
4. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. LÄS MER
5. Staying Exclusively Connected : A qualitative study on how the modern luxury consumer experience luxury brands in a social media environment
Kandidat-uppsats,Sammanfattning : The purpose of this thesis was to study how the modern luxury consumer, Generation Z, experiences luxury brands in a social media environment. The theoretical framework presents previous research that has been on the topics of luxury brands, Gen Z, social media and consumer experience. LÄS MER