Sökning: "Josefine Oldenstedt"

Hittade 1 uppsats innehållade orden Josefine Oldenstedt.

  1. 1. H&M gör Åhlénstricket : En studie av H&Ms kriskommunikation på Facebook vid lanseringen av barntröjan Coolest monkey in the jungle

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Alexandra Haglund; Josefine Oldenstedt; [2018]
    Nyckelord :H M; crisis communication; critical discourse analysis; rasism; public relations; image repair theory; reputation management; rhetoric;

    Sammanfattning : This study aims to see how H&M are using crisis communication through Facebook to investigate if they are able to contain their reputation and trustworthiness during and after crisis. This has been done by a quantitative content analysis and the qualitative critical discourse analysis with Norman Fairclough’s three-dimensional model. LÄS MER