Sökning: "Josephine Hedqvist"
Hittade 1 uppsats innehållade orden Josephine Hedqvist.
1. Influencer eller insta(nt) dealbreaker? : En kvalitativ studie om hur företag väljer influencers för att stärka sin kundrelation och sitt varumärke
Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Social media channels are today an important marketing platform where companies effectively can reach their target groups online through paid advertisements, sponsored posts and electronic word of mouth. Electronic word of mouth can be used by companies to spread their brand through individuals sharing experiences and information with others within their social network in a process called influencer marketing. LÄS MER
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