Sökning: "Josephine Hermansson"

Hittade 2 uppsatser innehållade orden Josephine Hermansson.

1. 1. Barns och ungdomars skadeståndsansvar

   Kandidat-uppsats, Örebro universitet/Institutionen för beteende-, social- och rättsvetenskap

   Författare :Sofia Hermansson; Josephine Ingemarsson; [2007]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. The Service Branding Model : Small Service Firms' Approach to Building Brand Equity

   Magister-uppsats, IHH, Företagsekonomi

   Författare :Josephine Larsson; Frida Hermansson; [2005]
   Nyckelord :Marketing; Branding; Brand Equity; Services; Small Business; Entrepreneurship;

   Sammanfattning : Problem: The growth of the service industry has led to increased competition, and branding has become a tool for gaining competitive advantages. Because services are essentially intangible, the branding of services is important and different from the branding of products. LÄS MER