Sökning: "Judith Armenteras"
Hittade 1 uppsats innehållade orden Judith Armenteras.
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. LÄS MER