Sökning: "Judith Armenteras"

Hittade 1 uppsats innehållade orden Judith Armenteras.

  1. 1. Case Competitions as a Tool to Build Brands and Reputation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Judith Armenteras; Iris Politiek; [2018]
    Nyckelord :Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

    Sammanfattning : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. LÄS MER