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Hittade 3 uppsatser som matchar ovanstående sökkriterier.
1. Putting a Price Tag on Corporate Identity: The YouTube Case
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. Case Competitions as a Tool to Build Brands and Reputation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. LÄS MER
3. Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
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