Sökning: "Judith Hohn"
Hittade 1 uppsats innehållade orden Judith Hohn.
1. Exploring Channel Efficiency : A comparative Study on the Consumer´s View of Efficiency of Physical Retail Stores and the Internet
Magister-uppsats, Ekonomihögskolan, ELNUSammanfattning : Background: The concept of value perception is widely discussed in scientific literature and it is well-known, that channels deliver value to the customer. However, so far there has been no research about the efficiency of channels, especially the consumer´s perception of channel efficiency. LÄS MER
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