Sökning: "Judith Hohn"

Hittade 1 uppsats innehållade orden Judith Hohn.

  1. 1. Exploring Channel Efficiency : A comparative Study on the Consumer´s View of Efficiency of Physical Retail Stores and the Internet

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Judith Hohn; Thorsten Gollnick; [2012]
    Nyckelord :Channel efficiency; physical retail stores; Internet; value perception; shopping enjoyment; service quality; price; criteria relevance; students;

    Sammanfattning : Background: The concept of value perception is widely discussed in scientific literature and it is well-known, that channels deliver value to the customer. However, so far there has been no research about the efficiency of channels, especially the consumer´s perception of channel efficiency. LÄS MER