Sökning: "Julia Borgvall"

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  1. 1. Securing the global brand strategy : – global standardization or local adaptation

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Jenny Andersson; Julia Borgvall; [2011]
    Nyckelord :globalization; localization; glocalization; regionalization; Gunnebo;

    Sammanfattning : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. LÄS MER