Sökning: "Julia Buch"

Hittade 1 uppsats innehållade orden Julia Buch.

  1. 1. Furniture rental – the new way to consume furniture? : Attitudes and intentions to choose furniture rental as an alternative consumption model

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Julia Buch; Jakob Trenk; [2021]
    Nyckelord :Attitude; Intention; TRA; Theory of Reasoned Action; TPB; Theory of Planned Behavior; furniture; renting; Sharing Economy; Collaborative Consumption; Access-Based Consumption; Product-Service-Systems; Germany;

    Sammanfattning : Background: Fast furniture is a growing trend similar to fast fashion and fast food, implying that manufacturers produce large quantities of inexpensive furniture. At the same time, consumers use the furniture shorter and replace it more frequently. LÄS MER