Sökning: "Julia Cranz"

Hittade 1 uppsats innehållade orden Julia Cranz.

  1. 1. Branding och Event Marketing : en studie om kunders imageuppfattning av svenska möbelproducenter

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Cecilia Blomgren; Julia Cranz; [2006]
    Nyckelord :brand; image; Branding; Brand Equity; Event Marketing; Relationship Marketing; Branding; Brand Equity; Event Marketing; Relationsmarknadsföring; varumärke; image;

    Sammanfattning : This essay describes the Swedish furniture business and its strong competition between domestic and foreign producers. As the demand on higher development speed grows stronger, alongside a fierce competition between the companies, long lasting and unique qualities such as customer relations and strong brand names become crucial. LÄS MER